Our experience in the industry had proven the power of creative ideas and their ability to effect positive change. We knew that companies, organizations, and individuals can be both catalysts for growth and agents for good. We understood the added value of innovation and applied creativity, beyond messaging.
This was our inspiration, and our vision for Kin. We were united by a common purpose to create transformative change.
Today, Kin combines the thought leadership of a consultancy, the eclectic creativity of an agency, the craft of a production company, and the innovation of a startup into one entity—both for the benefit of our partners, and the world at large.
Business Transformation, Organizational Design, Team Design, Process & Culture, and Purposeful Brand Narratives.
Brand Actions, Creative Direction, Art Direction, Copywriting, Design, Content, and Activations.
Brand, Purpose / Impact, Digital, Content, Engagement, and Research.
Film, Photography, Digital, Experiential, and Product Innovation.
Strategy, Planning, Buying, and Reporting.
our leadership team
Sophie is a creative strategist and entrepreneur. Driven by her curiosity for people, culture and new perspectives, she built her career in Europe and North America leading diverse teams and creating impactful global work for a variety of brands including Absolut, Apple, Facebook, adidas and Dom Perignon.
After successfully establishing the Paris and New York offices for global creative agency Sid Lee, her passion for social impact turned into expertise on a wide range of issues from poverty, civil rights, the environment, diversity and education through work with The Honest Company, Clara Lionel Foundation, Global Citizen, and SATURDAY MORNING. She believes that companies, brands and public figures have a responsibility to inspire and effect positive social change and that creativity is the key to unlock it.
Kwame is a creative executive and entrepreneur with a career spanning advertising, fashion and philanthropy. His passion for creativity and innovation fueled his career at some of the world's best agencies on award winning global assignments for brands including Chobani, P&G, Mailchimp, Uniqlo and Stella Artois.
Kwame was included in Adweek’s Creative 100 list in 2022, Ad Age’s 40 Under 40 list in 2020 and was inducted into the American Advertising Federation’s Hall of Achievement in 2019. He was also included on Crain’s New York list of Notable Black Leaders in 2021.
Kwame serves on the board of trustees for D&AD and the board of directors for SATURDAY MORNING, a non-profit he co-founded in 2016 to shift perception on racial bias and injustice. He is also co-owner at August Market, a design-led company for the socially, culturally and environmentally conscious.